Your brand is more than a name—it’s a promise to your customers and a reflection of your identity. You must protect it. Here’s how!

Did you know not all trademarks are created equal? Here’s the scoop on what distinguishes a powerful trademark from a weak one.

Did you clear your trademark before you started to use it? Here’s your must have guide to avoid a cease and desist letter – and a costly rebrand.

Trader Joe’s and Dreidel Joe’s – are they confusingly similar? Learn about the pivotal factors courts consider in a likelihood of confusion analysis right here.