Your brand is more than a name—it’s a promise to your customers and a reflection of your identity. You must protect it. Here’s how!

Did you know not all trademarks are created equal? Here’s the scoop on what distinguishes a powerful trademark from a weak one.

Did you clear your trademark before you started to use it? Here’s your must have guide to avoid a cease and desist letter – and a costly rebrand.

Trader Joe’s and Dreidel Joe’s – are they confusingly similar? Learn about the pivotal factors courts consider in a likelihood of confusion analysis right here.

Establishing a unique identity for your business isn’t just a luxury – it’s a necessity. Here’s why trademarking your name is vital to your business success.

Your business is booming when suddenly you get a cease and desist letter demanding you stop using your mark. Don’t panic. Here’s what to do do next.

Just as you wouldn’t build a house on land you haven’t purchased, you shouldn’t build your business on a mark you haven’t protected. Here’s why owning a registered trademark is vital to your company.

If there’s one mistake I hear repeatedly from business owners, its the misuse of the terms “trademark” and “copyright.” Get the facts right here, and you won’t confuse these two assets again!